Project Overview
Australian-based street wear clothing brand 'Eruji' collaborated with a global gaming influencer 'MILLANTA' to release a Valentines Day Collection for 2020. I was engaged by the client to create a series of designs for their Valentines Day clothing line. The objective was to create a series of hype-beast influenced designs for the limited edition collection that was based around the 'his and hers' concept. Initial designs consisted of a Japanese adaptation of the king and queen of hearts, which aligned with the Japanese influence of the Eruji brand. Subsequent iterations focused on a rose design - a universal symbol of love and romance. The final designs consisted of 3 gender neutral variations of the rose design that would appeal to a larger audience.
CLIENT
Luke Millanta
SCOPE OF PROJECT
Apparel Designs
Collaboration Teasers & Ad Artwork
VISIT THE WEBSITE
The Teaser
Ideation
Final Designs
The Drop
