Workout On Your Own Terms
Jetts Fitness is an international chain of 24/7 access gyms, with over 250 clubs around the globe. Jetts Fitness aims to provide convenient, accessible, efficient and innovative facilities to enable their customers to workout on their own terms. Jetts Australia recently opened another gym in Campsie, Sydney with state of the art equipment and training facilities. As part of their Grand Opening Campaign, I was engaged by Jetts Fitness Campsie to create a landing page that showcased their equipment and facilities accompanied by a series of social media and promotional artworks.
CLIENT
Jetts Fitness Campsie
SCOPE OF PROJECT
Social Content - Graphics & Stories
Landing Page
eDM
Flyer Design
CHALLENGE
The challenge was to create a fluid campaign that aligned with the existing Jetts Fitness branding, and create a landing page that showcased their state of the art equipment and facilities, with optimal user experience to capture data and generate leads.
OUTCOME
An end-to-end grand opening campaign that aligned with Jetts Fitness branding- landing page for data capture and lead generation, artwork creation for social media posting to showcase the new equipment & facilities and printed flyers to further support these marketing efforts.
Understanding
The Audience
Jetts Fitness Campsie users include of a diverse range of demographics ranging anywhere between the ages of 18-55. They consist of both men and women, health conscious individuals, fitness fanatics, busy professionals and students.
Carousels/Stories
The collection of graphics produced for the campaign consisted of a launch party facebook event cover, 'Opening Offer' graphics & stories, '3 Day Trial' and a series of carousels that highlighted different facilities and services that are available to customers. All graphics produced aligned with the existing Jetts branding guidelines through the implementation of their logo and signature red colour, however, the location of the gym '5 Mackinder St Campsie' was also consistent throughout the graphics to differentiate Jetts Fitness Campsie from Jetts Fitness Australia and other suburbs. There was also a heavy focus on imagery to showcase their innovative equipment and facilities as well as the careful consideration of typographic hierarchy in order to achieve the advertising goals.
More Reasons
Launch Party Ad
The Landing Page
& EDM
The landing page and eDM consisted of a simple and clean grid layout as well as a logical flow of information to guide users to the end goal of converting. The purpose of the landing page was to showcase the gym's new equipment and facilities, thus capturing data and generating leads. The landing page was therefore designed to be an immersive image focused experience with limited text. The primary goal of the eDM was to showcase the opening offer and guide customers to sign up for a membership through clear call to actions. Contrasting headers, clear and identifiable call-to-actions including buttons with hover states and simple/user-friendly contact forms were also considered in order to achieve these outcomes.
Flyer Design
The double-sided flyer design consisted of a dynamic layout to promote the gym's opening offer and its state of the art equipment and facilities. With consideration of visual hierarchy to create a clear flow throughout the flyer, while effectively implementing Jetts Fitness Campsie's existing branding.
